Write a press release about any current topic in the news in your major
Write a press release about any current topic in the news in your major. A press release is “an official statement issued to the media giving information on a particular matter” (Oxford University Press, 2019, no page). They can take the form of announcement of new products, or upgrade to existing products and services. Breaking news is also a type of press release. These can be in the form of breaking news in the general society and memos in businesses. Regardless of the form, press releases serve as announcements of something new. The length depends on what the press release is for. For example, a new product or service may have a lengthy amount of space with all the pictures and/or tables and charts that compare it to other existing products and services. News outlets use articles or live broadcasts called breaking news. Breaking news can be spoken via a television broadcast or written out in a newspaper online or print.
For the purposes of this class, it will be in the form of breaking news written out in a newspaper online. You choose the news outlets (e.g., The New York Times, Wall Street Journal, and Financial Times). Include an audience profile sheet (see page xxx for an example). In the audience profile sheet, include the news outlet. The press release is one page long for this assignment. No in-text citations or a bibliography is included in a press release. For examples of press releases, look at any “breaking news” story from any notable newspaper. You need to use a news outlet format for this assignment.
The audience profile sheet needs to include the following items:
(1) Who is my intended audience?
(2) What are the demographics of my audience. [Depending on the situation, other variables (e.g., political party, socioeconomic status, and age) can be included.]
(3) What does my intended audience expect from me?
(4) What is the educational level of my intended audience?
(5) What does my audience already know about my topic?
(6) What does my intended audience read?
(7) How does my intended audience read? (i.e., Does my intended audience skim the text or read it carefully for details?)
These are the most basic questions for any situation. You may always include more questions not listed here. It is always good practice to define the audience as specific as possible to ensure that the correct audience is being addressed.
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