principles of marketing

I’m working on a marketing case study and need an explanation to help me understand better.

  1. Reflect for some time on your own consumer buying behavior, both in a store and online. Describe in your own words your buying behavior. Compare and contrast your buying behaviors in-store and online.
  2. Match your descriptions with those in our text. How do your behaviors line up? How are they different
  3. Outline how you think a market researcher might describe your behavior as a consumer
  4. What have you discovered about consumer buying behavior while completing this assignment

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