I’m working on a marketing case study and need an explanation to help me understand better.
- Reflect for some time on your own consumer buying behavior, both in a store and online. Describe in your own words your buying behavior. Compare and contrast your buying behaviors in-store and online.
- Match your descriptions with those in our text. How do your behaviors line up? How are they different
- Outline how you think a market researcher might describe your behavior as a consumer
- What have you discovered about consumer buying behavior while completing this assignment