I’m working on a marketing case study and need a sample draft to help me understand better.
The key to performing a good case write-up is to ground your analyses and recommendations on sound strategic principles: take what you learned from the readings and apply it to the analysis of the case. You must be able to justify your position, not just recommend a position. Cases should be no more than 1 page, single-spaced, 12pt font, 1 inch margins. In most organizations, top management has a very short attention span. It is critical to for you to be able to make a coherent argument to your boss within 1 page for your ideas to get attention.
Your write-up is to be broken into three distinct parts (please provide headings for each part):
1. Problem summary (1-2 concise sentences summarizing problem)
2. Analysis of problem (Expand upon multiple facets of problem)
3. Recommendations (Build upon any data analysis you may need to do to outline feasible recommendations, using facts from the case.)