Write a critical analysis of a UK based marketing communication campaign of a green or children product or service
Students are required to write a 2,500 word (no more) critical analysis of a UK based marketing communication campaign of a green or children’s product or service of their choice and to make a recommended change for a future campaign to take place in a different country. Students may choose any green or children’s product or service but it must be currently available for sale in the UK and it must have had an active marketing communications campaign since January 2020. Advice on choosing a suitable product or service is on Blackboard and students are recommended to check with either Hossein or Maddie on their choice before progressing too far with their assignment. Students are provided with some formative feedback on their assignment during Tutorials 8 and 9.
As part of the critical analysis students must consider the mix of communications used, the
different audiences being targeted, the objectives of the communications and the integration of the communications and any ethical and regulatory issues which may be appropriate. Following on from this analysis students must then provide at least one recommendation (and justification) for change if the communication campaign was to run in a different country.
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