Marketing Strategies Assignment
MARKETING PLAN: Marketing Strategies Assignment
OVERVIEW
You must comprehensively address each topic (for this section) and submit by the end of the assigned module: week. For this assignment, you will continue developing your marketing plan, focusing on the situational aspects of the plan. Current edition of APA formatting is required.
INSTRUCTIONS
The following apply to all four marketing plan sections:
- Weekly and earlier text readings will have covered many of the topics in this section. Outside research is encouraged, referenced accordingly. Comprehensively discuss each topic in this section.
- Submit this third section of your Marketing Plan (MP) attached as a MS Word file. This section must address the following topics:
MARKETING PLAN: MARKETING STRATEGIES ASSIGNMENT
5.1. Marketing and Product Objectives
5.2. Target Markets
5.3. Points of Difference
5.4. Positioning
The four (4) sections of the marketing plan are shown below: Marketing Plan Sequence
Section 1
MARKETING PLAN: COMPANY ANALYSIS ASSIGNMENT
1.0 Executive Summary
2.0 Company Description
3.0 Strategic Plan and Focus
3.1 Mission
3.2 Goals
3.3 Core Competency
3.4 Sustainable Competitive Advantage
Section 2
MARKETING PLAN: SITUATION ANALYSIS ASSIGNMENT
4.1. SWOT Analysis
4.2. Industry Analysis
4.3. Competitor Analysis
4.4. Company Analysis
4.5. Customer Analysis
Section 3
MARKETING PLAN: MARKETING STRATEGIES ASSIGNMENT
5.1. Marketing and Product Objectives
5.2. Target Markets
5.3. Points of Difference
5.4. Positioning
Section 4
MARKETING PLAN: FINAL PLAN ASSIGNMENT
6.1. Product Strategy
6.2. Price Strategy
6.3. Promotion Strategy
6.4. Place (Distribution) Strategy
7. Financial Data and Projections
7.1. Past Sales Revenues
7.2. Five-Year Projections
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