Research on any company you know whose business or marketing practices can be deemed as either ethical or unethical
it’s my applied marketing course take home final exam. it’s a five pages project. all the info and requirements has been attached. it’s my applied marketing course take home final exam. it’s a five pages project. all the info and requirements has been attached. it’s my applied marketing course take home final exam. it’s a five pages project. all the info and requirements has been attached.
Overview
Environmental issues have become a major concern for society. Lately there has been a series of debates, arguments and demonstrations with the aim of pushing governments and leaders to act on the negative effects of some business practices on the environment.
As marketers, we are supposed to grow our businesses and make profits. We are also supposed to make sure that the products and services we market to our customers and the general public are satisfying them not only in terms of their needs, but it also doesn’t hurt the very environment they live in.
Deliverables
In this project, you are required to research on any company you know whose business or marketing practices can be deemed as either:
1. ethical (i.e. practicing sustainable marketing) or
2. unethical (i.e. Not practicing sustainable marketing) Meaning the company in question takes into consideration, environmental issues and the welfare of current and future society or otherwise.
Critical Issues to Address
1. As part of your work, explain what sustainable marketing is and some of the principles that governs it practices.
2. Do your research thoroughly and choose a company you are confident falls in this category of either practicing sustainable marketing or not practicing it.
3. Explain yourself very well to show how well you understand this topic.
4. Show all references.
Answer preview for research on any company you know whose business or marketing practices can be deemed as either ethical or unethical
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