Pick a company and evaluate the internal and external factors that face them from a competitive perspective

Pick a company and evaluate the internal and external factors that face them from a competitive perspective

1) Pick a company and evaluate the company’s internal and external factors that face them from a competitive perspective.

2) Conduct a SWOTT (strength, weakness, opportunities, threats, and trends) analysis that will evaluate each of those areas.  

3) Provide a minimum of three (3) key factors within each area of the Strengths, Weaknesses Opportunities, Threats, and Trends.

4) What is the top strength and weakness of the organization internally that the company should focus on to be competitive.

5) What are the top opportunity and top threats facing the company and why?

6) What are the main competitive advantage the company has in their market today and why?

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