Choose an organization which you believe has achieved superior performance
Choose an organization, which you believe has achieved superior performance, as indicated by at least
one of; the competitive position, the financial performance (e.g. profit or sales growth), the brand
strength, or the speed of international expansion.
Collect data/information regarding this company from published material (online or otherwise). Use relevant concepts and models to:
– Defend and justify your choice of organization.
– Identify and critically evaluate the marketing concept/s that the organization appears favour.
– Describe and analyse the marketing environment of this organization;
– Evaluate the factors in the marketing mix that have contributed to this superior performance and those
factors in the marketing mix that are crucial for the long term future success of this company
Harvard referencing style to be used.
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