Tourism Question

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Chapter 16

1.If you were the owner of a restaurant explain how you would use mobile marketing.

2.Discuss ways an internet site can collect and use information from its visitors. You may refer to the site of a hotel, restaurant, club, or a destination marketing organization when answering your question.

Chapter 17

1.How does a tourism destination determine what to promote and to whom it should be promoted?

2.Choose one of the psychological determinants of demand listed in Table 17–3 and describe a tourism product that is based on the determinant you have chosen?

Chapter 18

1.What is the purpose of a marketing plan? What happens if you do not do an annual marketing plan?

2.What is the relevancy of environmental factors to an annual marketing plan?

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