Write a report on A Fork in the Road at the Foreign Affair Winery
Write a report on A Fork in the Road at the Foreign Affair Winery
Topic sentence: To maintain profitability to foster financial situation, Foreign Affair Winery needs to come up with strategies to drive foot traffic thus customer could spend more.
Far too much wine in their end, they produce more than they can sale
Is profitable for them to open a restaurant to increasing the sale
The target is to come up with some plan to maximum the retail sale
A Fork in the Road at the Foreign Affair Winery
Rod Karasiuk, Director of Wine for Corby’s, brushed the dust off his pants as he stood in the doorway of the deserted building that stood adjacent to the Foreign Affair winery. “What a mess” he thought. Corby’s had purchased Foreign Affair last week from Len and Marisa Crispino for $6.4 million dollars. It was Corby’s first purchase of a winery and Rod was excited to have responsibility of being in charge of the winery.
Karasiuk considering himself a bit of a visionary and could look beyond the abandoned neglect of the space and see a room filled with energy and people enjoying a meal in a beautifully designed restaurant. He’d looked at this space a few times since negotiations for the purchase had started and Len Crispino had planted the seed of an idea to turn this building into a restaurant. “Would a restaurant be a good use, a
profitable use for this building?” Was this even the answer to the real issue he faced? Would turning the abandoned building into a restaurant help contribute to the success of Foreign Affair by driving more people to the winery to purchase wine? As Karasiuk locked the door of the building to head back to the winery he realized it was time to sit down with him team and take a more serious look at the issues at hand.
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