Which factors encourage retailers to participate on social networking sites

Results and Discussion section based on interview questions (interview questions attached image)

My Research questions 

  1.   Which factors encourage retailers to participate on social networking sites?
    2.  How incorporating right social commerce framework help business to attract more customers and helps in promoting business. 
    Attached sample how the section should look like and interview questions
Which factors encourage retailers to participate on social networking sites

Answer preview for Which factors encourage retailers to participate on social networking sites

Which factors encourage retailers to participate on social networking sites

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