Which Business model is adopted in LinkedIn
Which Business model is adopted in LinkedIn. CASE STUDY – Linkedln
LinkedIn is a social networking website for people in professional jobs. Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With more than 645+ million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, and Premium Subscriptions products. LinkedIn could be defined as a Multi-Sided Platform. Headquartered in Silicon Valley, LinkedIn has offices across the globe. Users can make connections with other people they have worked with, post their work experience and skills, look for jobs, and look for workers. The site is available in many languages, including most European languages, Japanese, Korean, Indonesian, and Malay.
Growth was slow at first. In 2005 LinkedIn introduced services that allowed companies to post job listings and search the network for prospective employees. In addition to these professional services, LinkedIn allows companies to advertise on the site. In December 2016, Microsoft
completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.
The business model is organized around four pillars:
- Talent Solutions
- Learning & Development
- Marketing Solutions
- Premium Subscriptions
Case Study Questions:
1.Which Business model is adopted in LinkedIn? (2 Marks)
2.Give the function of talent solution product in Linked in. (2 Marks)
3.Is the search in Linked In is effective? Reason out. (2 Marks)
4.Specify the ways adopted to prevent fake accounts? (2 Marks)
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