What is Audience Awareness
Task: What is Audience Awareness?
While grammar and writing style are indisputably keys to your success as a writer, perhaps even more important to your overall success as a writer is your audience awareness. You could be a brilliant writer, yet you may still have no real understanding of the people to whom you are speaking. If the people you are delivering your message to do not receive the message because they do not understand it or it is not in the appropriate format, then the content of the message will not matter ultimately. Consider for a moment that many products which we use every day are brought to our shelves by a team of people. Engineers develop the products and translate the technical information to business investors, who then explain it to marketing consultants, who convince the public to buy the product. Within this chain of communication, each group must translate a specialized language for another group. Not only does the success of the product depend upon each individual’s ability to possess audience awareness, but the individual’s success as a professional depends upon audience awareness as well.
We often think of Steve Jobs, co-founder of Apple, Inc., as a great inventor, but he was also a great communicator because he was able to conceive of his audience in important ways. He could communicate the technical aspects of the first iPhone, for example, to a customer-base that had never seen a product like it before. Indeed, he was able to appeal to desires they had for personal technological advancements that we now take for granted. Perhaps one of the greatest mistakes new writers make is that they do not understand the
importance of getting to know their audience. In this lesson and in the ones that follow, we will explore this topic and how you can better understand not only audience, but also other aspects of what you should know before you begin to write.
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