Using academic research discuss the impact of culture on marketing communication

Using academic research discuss the impact of culture on marketing communication

Select one country (excluding the UK and Hong Kong) to:

1. Using academic research, discuss the impact of culture on marketing communication      (20%)
2. Apply one cultural analytical framework to compare the culture of selected country to the UK/HK   (30%)
3. Critically evaluate differences in marketing communication between these two countries, using your primary research to illustrate your work     (30%)
4. Recommend how a marketer might address these differences when trying to brand a product or service across the two countries      (20%)

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