under scarcity, you can talk about Netflix’s capability to stream content with their information technology assets
The headings below need to be included in your portion. Under each heading, you can discuss the topic as outlined by the book and in
conjunction with the assets listed in my portion. For instance, under scarcity, you can talk about Netflix’s capability to stream content
with their information technology assets but, since this is not a significant barrier to entry for other firms to duplicate, it is not a
factor that contributes to competitive advantage. What does contribute is their original series, as that IS hard to duplicate. Each section
is outlined in terms of topic material in the book and should give you a direction to take. The headings and their discussions are on pages
127-129.
Establishing Competitive Advantage
Scarcity
Relevance
Sustaining Competitive Advantage
Durability
Transferability
Replicability
Appropriating the Returns to Competitive Advantage
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