Produce a report which discusses how London Resort Company Holdings might develop a marketing strategy for the new theme park
In this task you are required to produce a report of 1,250-1,500 words which discusses how London Resort Company Holdings (LRCH )might develop a marketing strategy for the new theme park.
London Resort Company Holdings (LRCH) has announced plans to develop a site in Dartford, Kent, for a new theme park which has already been dubbed the UK Disneyland’. The theme park will feature more than 50 rides and attractions, a 2,000-seat theatre, zones such as Adventure Island, Land of Legends, Cartoon Circus, Starfleet Command, Action Square, Port Paramount and Entertainment City, as well as feature rides from BBC Worldwide shows
such as a Doctor Who themed rollercoaster.
More information can be found at
In your report you should consider the following:
The factors that might influence demand for the new theme park.
How LRHC might use market segmentation. A coordinated marketing mix including: pricing strategies for tickets to the theme park .
Clear and accurate referencing, using reliable source A comprehensive bibliography.
ASSESSMENT
You will be assessed for this coursework task using the NCUK assessment criteria. You must provide evidence of the following skills:
Knowledge and understanding
Application
Analysis
Evaluation
Study skills
Answer preview for Produce a report which discusses how London Resort Company Holdings might develop a marketing strategy for the new theme park
Access the full answer containing 600 words by clicking the below purchase button.