Perform an External Analysis of Cathay Pacific Airways
An External Analysis of Cathay Pacific Airways.
Current revenue: Cathay Pacific suffers 38 per cent plunge in passengers travelling to Hong Kong in August as busy holiday month hit by anti-government protests. To analysis the external environment of Qantas, PESTEL analysis is used to examine all the external factors leveraging the operation and success of Qantas.
You should draw on material covered in the course. A range of concepts from the course can be used effectively to analyze your organization and organizational issue and, as necessary, explain the issue and suggest recommendations. Your project should include:
- Description/overview of the organization and the dimension on which you are focusing
- Explanation of why your strategic issue is important
- Description of your inquiry (data collection procedures)
- Findings from research; analysis of organizational phenomenon under consideration
- Strategic recommendation for improvements
- Ethical implications of your recommendations
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