Interviewing a business professional about his or her organization
You are tasked with interviewing a business professional about his or her organization’s use of the website and web analytics. To be appropriate for this interview, the organization must use web analytics software, although the analysis itself might be outsourced. The interviewee may be employed in any aspect of business but should have been employed in the same organization for at least three years. The interviewee does not need to work directly with site design or web analytics but should be able to obtain answers to the interview questions below:
1.What is your name, organization, and job description?
2.What is your organization’s primary website?
3.How is the website used for B2B or by other businesses?
4.How is the website used for B2C or by non-business customers?
5.What problems has your website experienced in the last three years? Have they been solved, in whole or in part?
6.What web analytics software is used for the site?
7.What features of web analytics software are most often used by your organization?
8.What problems has your organization used web analytics to help solve?
9.For the coming year, what changes do you foresee for your organization’s website?
10.For the coming year, what changes do you foresee for your organization’s use of web analytics?
11.To be considered for employment as a web analyst at this organization, what should a competitive entry-level job applicant know about website design and web analytics?
12.For a web analyst position, what information technology skills would set an entry-level job applicant apart from other contenders?
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