Identify competitiveness of an organization within its industry and make recommendations to continuously create shared value
Competitive Analysis Group Paper (20%)
Topic: Identify competitiveness of an organization within its industry and make recommendations to continuously create shared value.
Purpose: To make recommendations to an organization about its ability to continuously created shared value given the changing demands and expectations.
Method: Successfully completing this paper will require that you:
- Select an organization with which you are associated (or about which you have specific knowledge). An appropriate organization might be service-based, a manufacturer, a non-profit, a government-sponsored entity, a multinational, or a local barbershop, etc.
- Analyze the organization with a Five Forces analysis (can be used from the first assignment), a functional analysis, a VRIO analysis, and a DuPont analysis. From these analyses, state in your own words the firm’s strategy and its unique advantages (resources, capabilities, combination of resources) and critical challenges going forward.
- Discuss why or why not your analyses (Five Forces, functional, VRIO, DuPont) contradict or support the organization’s explicitly stated (intended) organizational philosophy, mission, and/or vision statement of how it creates value.
- Identify the gaps (where one is silent, but the other speaks; where there is an untapped opportunity that the firm is uniquely positioned to create value).
- Make a viable recommendation about the organization’s strategy (growth, status quo, or retrenchment with implementation scheme!).
Note: detailing an appropriate implementation scheme is absolutely critical as a recommendation without implementation is just another good idea and no more than just an idea.
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