How Would the New Social Campaign Engage the New Target Markets
Title: How Would the New Social Campaign Engage the New Target Markets
Social media has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.
Since 2004, social media has been growing exponentially and it hasn’t reached the peak of its popularity yet. There’s no denying that social media platforms are now a major source of news and information. But that’s not all. Social media platforms are unique in the way they interact with customers. Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos.
Simulated Business Scenario
You are the CMO (Chief Digital Officer) of Proctors & Gamble (P&G), a global leader in consumer products market spaces. You recently promoted Marguerite as a Vice President of Digital Marketing and you want her to design a strategy identifying how the brand can use social media to introduce a new line of disinfectants intended for household use.The primary target markets are families with young children under 5 years old.
Marguerite is meeting with her team of 6 marketing associates to create a report which discusses how P&G can use social media to win business from existing consumers who are using other P&G products.
Questions
- How would the new social campaign engage the new target markets?
- What would the campaign invite existing customers to do?
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