Hasbro Case Analysis
Please write the Hasbro Case Analysis in the following outline
1. EXECUTIVE SUMMARY (ONE SHORT PARAGRAPH)
This very short paragraph states the problem you are facing, your objectives, and your recommendation. State the problem you need to solve. State your objective (e.g., growth, profitability, developing strategy in response to competitive moves or changing tech/ consumer environment, etc.) Briefly state your recommendation (WHAT and main reason WHY, but not HOW)
2. SITUATION ANALYSIS (ONE PARAGRAPH)
This paragraph explains why we are talking about this today and what we are dealing with. Highlight what brought us to this moment, why we are in this position, what brought about the need to make this decision. Discuss the most important factors affecting your decision and relevant constraints imposed by the environment: Company (budget, capabilities, technology, people, etc.), Customers (segmentation, decision making process, tastes, etc.), Competition ( capabilities, resources, objectives, strategy, etc.), Collaborators, and Context. This section is both brief and factual.
3. RECOMMENDATION (ONE or TWO PARAGRAPHS)
Here, you detail what to do, and what not to do. First, state your options. Then, state your recommendation and the details of “what,” “when,” and “how.” This section should be very specific. The reader should be able to read this and know how to carry out this recommendation. Provide top reasons for WHY your recommendation is the best option, 2 – 3 solid reasons are typical (reference your exhibits). Analysis should address relevant quantitative issues such as NPV, LTV, EVC, B – E cannibalization, sensitivity analysis, etc.; as well as qualitative issues such as reasons why consumers buy the brand, impact on other brands of the firm, impact on retail relationships, competitive reactions, etc. Last, list the rejected options and main reasons for rejecting them.
4. NEXT STEPS (ONE SHORT PARAGRAPH)
Specify date and action needed (what will be done, by whom, and by when). Contingency plans if needed. Long – term vision for the firm.
5. EXHIBITS
An Exhibit can be a graph, grid, or simple table. Exhibits need to be self – explanatory: Label your exhibits, List assumptions used in calculations (do not assume that the reader can read between the lines, state every assumption explicitly). The point of the Exhibit should be instantly clear. Exhibits should be cited in the text of your write – up. You can use exhibits to simplify presentation of pro – and con – arguments for the various options by summarizing key benefits/ disadvantages along the 5Cs framework, presenting LTV or EVC to various segments, etc.
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