Global Economic Environment
AF 2602 Global Economic Environment
Instructions (Please read carefully before working on the assignment):
1. The assignment is for 60 marks. All questions are compulsory. Begin each of the THREE
questions on a new page.
2. Please provide typed answers in a MS Word or PDF file (12pt. font, single-line spacing). Since the submission of the exam is through Turnitin, handwritten answers CANNOT be accepted. Your answer SHOULD NOT exceed the prescribed word limit.
3. To avoid increasing your Turnitin similarity index, exclude these instructions and the questions (including the article in Q1) from your submitted file. Similarly, whenever you use any material from the article make sure to paraphrase in your own words.
4. You must submit your work through the Turnitin Take Home Assignment II Submission
link at the Course Website by 24:00 PM Hong Kong Time on April 23, 2021. Late submission will incur an incremental penalty of 25% deduction of the marks obtained for each 24 hours of delay in submission.
5. This is an individual assessment. You must honor the integrity of the assignment by doing
your own work. Please DO NOT consult any other person (including seeking assistance from online websites) in answering the questions. Any violation will result in an automatic Fail grade.
6. Remember to save the submission ID generated after a successful submission, as proof of
your submission.
Question 1 (20 marks)
Read the following article and answer the questions that follow: (ATTACHED)
(a) Consider Burberry’s licensing arrangement with Sanyo Shokai in Japan. What are the main
benefits of such an arrangement from the perspective of Burberry? Please apply relevant
concepts to analyze the evidence from the article in support of our answer. (8 marks; Maximum
200 words: Please state the number of words used at the end of your answer)
(b) What were the main problems with the licensing arrangement that prompted Burberry to
shift to a new strategy in Japan? Which theory/theories provide(s) the most appropriate
rationale for this change of strategy? Please apply relevant concepts to analyze the evidence
from the article in support of our answer. (12 marks; Maximum 300 words: Please state the
number of words used at the end of your answer)
Question 2 (20 marks)
Select an English language article available online from any source (newspaper, periodical, online websites) published during 2019-2021, related to Balance of Payments and Foreign Exchange (Topic 5). Please make sure that the article has a functioning internet link (without the need for paid subscription) and please provide the online link
to the article at the beginning of your answer with the heading SOURCE.
Question 3 (20 marks)
Select an English language article available online from any source (newspaper,
periodical, online websites) published during 2019-2021, related to Exchange Rate Determination and/or Global Monetary System (Topics 8 & 9).
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