Five generic strategies

Five generic strategies

For each of the following brands/products, determine which of the five generic strategies are being used. Give your reasons.

Swatch watch

McDonald’s Dollar Menu

Starbucks coffee

Subaru cars

University of Phoenix online academic degrees

Dick’s Sporting Goods store

LensCrafters eyeglasses


Tide detergent


Textbook Readings and Other Resources
Read Chapters 5 and 6 in Thompson, Crafting and Executing Strategy.

Review the chapter PowerPoints:

Chapter 5 PowerPoint   (

Chapter 6 PowerPoint (

Discussion: Five generic strategies

Answer preview for Five generic strategies

Five generic strategies

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