Evaluate Microsoft’s product and marketing evolution over the years.
1. Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did
it falter?
2. Through the application of a political, economic, social, and technological (PEST) analysis, what are the current
environmental factors impacting Microsoft?
3. Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to
satisfying the value proposition of their customers?
4. Evaluate Microsoft’s recent expansions into areas such as search engines and smartphones. Do you think these are
good areas of growth for Microsoft with a focus on customer value, satisfaction, and loyalty?
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