Discuss sustainable competitive advantage in the age of covid-19

 Discuss sustainable competitive advantage in the age of covid-19

Question 1

‘Rapid changes in technology, the challenges of meeting climate change targets, the disruption of Covid-19 and much more – surely the notion of a sustainable competitive advantage to produce a steady stream of profits is now obsolete.’
Critically evaluate this statement, drawing on relevant academic literature and company examples.

Answer preview for discuss sustainable competitive advantage in the age of covid-19

Words: 1954