Discuss consumer behaviour and marketing psychology
consumer behaviour and marketing psychology
The product chosen is the Dettol hand sanitiser. While writing the report he needs to focus on the five step Buyer Decision Process; Need recognition Information search Evaluation of alternatives Purchase Post-purchase behaviour . I will be choosing the Dettol hand sanitiser as my product for the purpose of the three assessments. This is a hygiene product which has become increasingly essential in the current times of viral outbreak. I bought this product about a month ago in Melbourne before my move to Perth. I bought it at a Woolworths near my house in Preston, Melbourne. This product catered to my need of keeping up good hygiene and avoiding potential health complications regarding COVID-19. Therefore, I can assume it fulfilled my safety and security needs in regards to my health.
References- Harvard style
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