Discuss consumer behaviour and marketing psychology

Discuss consumer behaviour and marketing psychology

consumer behaviour and marketing psychology

In the two page analysis of the surveys findings the writer needs to categorize and analyze the survey questions under four headings:-

1 perception

2 attitudes

3 motivation

4 cultural and individual factors And the writer also needs to link the analysis to theories like:- Maslow needs theory Heider’s balance theory Expectancy theory Self-determination theory Trio of needs theory Cognitive dissonance etc. The writer must include the Heider’s balance theory and link it by associating the dettol’s sponsorship of Australian cricket team with my affinity for cricket as cricket is a popular sport in my home country of India. I’ll attach a picture for writer’s reference.

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