Discuss Consumer Behavior and Customer Relationship Management
Discuss Consumer Behavior and Customer Relationship Management. This is a discussion on the topic of customer relationship management (CRM) and Social media sites and apps. No set number of sources however I would like at least one for each topic, but you can use as many as needed.
Web Search
Search the Internet for Web sites and articles about customer relationship management (CRM). Review several CRM vendor sites to gain an understanding of current products on the market and their benefits to marketers.
CRM Results
In the studies activity, you reviewed several CRM vendor sites to gain an understanding of current products on the market and their benefits to marketers. Post your results in the discussion area.
Social Media and Privacy
Social media sites and apps are increasingly utilizing (and providing to others such as “friends”) consumer information that many might consider private, including a person’s location and product or service purchasing preferences. This has resulted in a degree of controversy, such as that experienced by Apple and Google. Discuss how you think marketing departments can utilize social media consumer information to benefit their company and their customers while also taking into account privacy concerns.
Participation Guidelines
Actively participate in discussions. To do this you should create a substantive post for each of the discussion topics. Each post should demonstrate your achievement of the participation criteria. In addition, you should also respond to the posts of at least two of your fellow learners for each discussion question-unless the discussion instructions state otherwise. These responses to other learners should also be substantive posts that contribute to the conversation by asking questions, respectfully debating positions, and presenting supporting information relevant to the topic. Also, respond to any follow-up questions the instructor directs to you in the discussion area.
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