Describe three risks that businesses face when participating in cause-related marketing

Describe three risks that businesses face when participating in cause-related marketing

Describe three risks that businesses face when participating in cause-related marketing, and provide an example for each of those risks. (Points : 15)                Typically, the performance of a new offering follows an S-shaped pattern known as the offer life cycle; however, not all offerings have an S-shaped life cycle. Briefly describe the fad pattern, and provide an example. (Points : 15)

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