Describe in details of a Marketing Research
Describe in details of a Marketing Research. For this assessment, you will choose any organization that requires market research or the new venture creation that you will start. For example it might be a business wanting to expand to another location and needs to find if there is a demand for their product or service, or a business wanting to develop new products for an existing market and needs to find the needs of its current customers that are not being met currently.
You will apply Steps 1 – 3 of the marketing research process as presented in your textbook to a situation in your enterprise or chosen company. These steps are:
Define the Problem
Approach to the Problem
Your definition of the problem (Step 1) and approach to the problem (Step 2) will be approved by your lecturer before 11 March at 5pm.
You will identify any ethical issues with the research design.
You will examine how marketing research can assist managers to make informed decisions.
You will conduct secondary research on the marketing research problem using appropriate sources such as Government publications and computerized databases available through the Learning Commons (library).
You will present your findings in a report. In this report you will include the key findings/conclusions from the secondary research. Make sure that you reference both within your report (in-text referencing) and in a reference list (end of report).
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