Describe in detail one data-driven customer persona that should represent the target market segment

Describe in detail one data-driven customer persona that should represent the target market segment

Describe in detail one (only) data-driven customer persona that should represent the target market segment. While describing your chosen customer persona, ensure that the following article has been used adequately to support your discussion. Lehnert, K, Goupil, S & Brand, P 2021, ‘Content and the customer: inbound ad strategies gain traction’, Journal of Business Strategy, vol. 42, no. 1, pp. 3-12.
Conduct a marketing mix (7Ps) analysis of your selected product (good or service) and evaluate its effectiveness in addressing the needs of your customer persona;
Provide justified marketing mix recommendations for your customer persona. The recommendations should be based on your evaluation of the current marketing mix, the recommended positioning, and the identification of gaps in addressing the needs of your customer persona. Discuss specific ethical considerations and implications that need to be taken into account when proposing these marketing mix recommendations for your customer persona.
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