Describe IBM strategic shifts over the last 20 years
Reflection Paper On IBM.
- Describe IBM’s strategic shifts over the last 20 years. What lessons can be learned?
- What are IBM’s business- and corporate-level strategies in 2010?
- Perform an industry analysis for one of IBM’s three top market segments: services, software, and hardware. Are these attractive industries? Why or why not?
- Looking at IBM’s resources, capabilities, and competencies, can IBM gain (and sustain) a competitive advantage? Why or why not?
- How shall IBM position itself to take advantage of cloud computing? Should IBM focus on a particular segment or try to maintain vertical integration?
- What should IBM’s offensive and defensive plan look like?
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