Compare the benefits of social media, guerrilla marketing and one-to-one marketing

Compare the benefits of social media, guerrilla marketing and one-to-one marketing

In an approximately 550-600-word response, address the following issues:

  • Compare the benefits of social media, guerrilla marketing and one-to-one marketing.
  • Explain how these three methods may be combined into one integrated marketing communications campaign.
  • Support your analysis with examples from your own knowledge, experience or research.

Answer preview for Compare the benefits of social media, guerrilla marketing and one-to-one marketing

Compare the benefits of social media, guerrilla marketing and one-to-one marketing

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