Analyze the difference between above-the-line and below-the-line promotional activities.

Analyze the difference between above-the-line and below-the-line promotional activities.

Question 1

Analyze the difference between above-the-line and below-the-line promotional activities. Support your answer with an example of a specific organization that uses both types of promotional activities.

Question 2

Evaluate how partnering with Red Bull Racing and Sebastian Vettel had helped Infiniti to achieve its key marketing objectives of international growth.

Question 3

Using an organization other than Infiniti as an example, evaluate how the marketing mix elements are used to position the products within the minds of consumers.

support your answers with figures and examples related to the case study ,, any additional information should be related to “kuwait industry market” as much as it possible.

 

Answer preview for Analyze the difference between above-the-line and below-the-line promotional activities.

Above-the-line

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