Analyze the components of the entrepreneurial consumer decision-making process
Essay Objective: Analyze the components of the entrepreneurial consumer decision-making process.
Introduction: Data warehousing and data mining are essential information systems that can validate and/or highlight strategic business advantages. The process of capturing the right data from key data repositories can deliver indispensable analytical results to deliver revenue opportunities that would otherwise be possible.
Deliverable: Written Assignment 2 to 3 pages exclusive of title and reference pages applying APA formatting
Perform the following steps:
Step 1: Introduction
Begin with an introductory paragraph that explains the difference between data mining and data warehousing. Further describe how many organizations are using information systems to capture and extrapolate intelligence by means of data mining and data warehousing for opportunistic business purpose.
Step 2: Research and Content
Research the Internet and identify at least two companies that are or might be using data warehousing and data mining information system design for business purposes. This could be to better plan for new products, better understand consumer behavior, learn about existing and potential future customers, or many other possibilities.
• Describe how the companies selected are already using or are likely using data mining techniques to make their business or organizational decisions
• Describe how the companies selected are already using or are likely using data warehousing techniques to analyze data for strategic business advantage
• Explain why data storage design is critical to achieve effective and efficient data warehousing capability
• Describe the relationship of data mining and data warehousing. Answer why is data when properly warehoused easier to mine?
Step 3: Conclusion Summary
For the conclusion paragraph state the reason why companies design information systems with data warehousing and data mining capability. Briefly explain how companies use data warehousing and data mining information analytics to make well informed business decisions plus leverage this information strategically for opportunistic business purposes. Support your conclusion with one or two key discoveries per your research of selected companies.
The Essay is not timed and must adhere to appropriate to APA formatting requirements. The Essay can be based on primary and/or secondary sources and, when applicable, integration of any related workplace activities deemed relevant to the Essay.
The Essay reflects a central theme or topic from the lesson and should incorporate key concepts, lesson materials, and supplementary resources as appropriate. The scope of the Essay should demonstrate a good working familiarity of theory, literature, and best practices, as well as workplace implementation and real world application whenever possible. It must contain evidence of scholarly and professional analysis supported by the appropriate application of analytical methodologies.
The Essay is a multi-paragraph response. This Essay should include the following writing elements:
• Introduction paragraph
• Multiple body paragraphs
• Conclusion paragraph
While the specific form of the final product can differ from lesson to lesson, Essays will be assessed on the following scoring criteria (Essay Rubric):
• Organization of ideas
• Development of paragraphs and transitions
• Mechanic (punctuation, grammar, tone, usage, capitalization)
• Adherence to Assignment Requirements
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