Analysing Letter to Shareholders
Assignment: Analysing Letter to Shareholders
For this assignment, you will obtain the CEO’s letter to the shareholders at the start of the 2018 Annual Report. In the letter, the CEO will describe various aspects of the firm’s activities as well as a commitment to the firm’s strategy and outlook.
a. What is the objective of the firm from the CEO’s perspective? Provide at least 2 examples.
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