Digital PR and Communication Discussion – Internal Influencer

250 words
Write two paragraphs about this topic:
Can your client leverage internal influencers for its digital PR efforts? If yes, how? If no, why not?

My choice is yes.

My Client: United Way (

social media accounts: Twitter (, Facebook (, Instagram (

Internal Influencer:An Internal Influencer is a social content creator that is directly employed by a brand or organization. Social content creation can be all or part of their job function.The benefit of an internal influencer is the degree of control exerted on the influencer by an organization.
Since they are employed by said organization, the content they create can be guided by strict rules dictated by the marketing and communications teams. These rules can outline style, messaging, distribution, and other aspects of the influencer’s content.

It should be acedemic and thoughtful. It should be at least 250 words.

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