Read the case “DAVIES & SONS–SAVILE ROW TAILORS study below and answer questions below
Instructions
Read Case “DAVIES & SONS–SAVILE ROW TAILORS” pp 92-94 from your textbook and address the following questions.
1. According to Davies & Sons, “our clients come back to us because we’re doing what we love and they enjoy wearing probable the finest of Savile Row garments.” What consumer behavior concept is being alluded to in this remark?
2. In 1952 Douglas Fairbanks Jr., a customer of Davies & Son, was moved to declare that “Savile Row has recaptured the tailoring supremacy of the world.” What might this mean for the likes of Davies & Son? Do you agree that customers in the twenty- first century might still hold this view? Who or why not?
3. During Thomas Davies’s tenure as “guv’nor,” Davies & Son claimed to dress “all the crowded heads of Europe.” To what extent do you think this might be an effective marketing strategy?
Answer Preview for Read the case “DAVIES & SONS–SAVILE ROW TAILORS study below and answer questions below
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